🎉 Founding member offer: First 50 subscribers lock in at $29/month forever50 spots left
👋 Hi, I'm Nikki. I built this because I got tired of starting from scratch.

Do better research.
In way less time.

12 AI agents + 90 expert prompts. Each one walks you through a different part of the research process, asks the right questions, and gives you a fully customised output you can actually use. Research plans, discussion guides, surveys, insight summaries. Ready when you are.

Get founding member access → $29/month while founding spots last . After that it goes to $39/month. Locked in forever. Cancel anytime.
14,500+
Substack readers
40,000+
LinkedIn followers
12
AI research agents
90
Expert prompts
Okay but first, real talk

Bad research doesn't just waste time.
It costs you decisions.

(Reading this between meetings? TL;DR: every time research goes wrong (biased questions, vague goals, insights nobody acts on), your team makes a worse decision. And nobody even realises it happened. Also, researchers are drowning trying to keep everyone else from doing it badly. This fixes both things.)

Picture this: a PM on your team decides to "do some quick research" before the next sprint. No discussion guide. Leading questions. Wrong participants. The data comes back and it looks fine on the surface, but it's garbage. And now decisions are being made based on it. By the time you find out, it's too late.

This is the researcher's nightmare. You want people to do research. You want it to be a team sport. But garbage in, garbage out. The only way to prevent garbage going in is to either do it yourself (unsustainable) or spend half your life training people one-on-one (also unsustainable). You become the bottleneck. Every single time.

The AI Research OS gives your stakeholders the guardrails they need to do research properly without you holding their hand through every step. The methodology is baked in. The right questions get asked. The common mistakes get caught before they happen. You stop being a bottleneck and start being the person who set the whole team up to succeed.

And if you're not a researcher? This is how you do it right the first time, without needing one. 👇

What's inside

Your AI research team.
Available 24/7. Never grumpy.

Think of each agent as a really knowledgeable colleague sitting next to you. There are 12 of them. They ask questions, catch mistakes before they happen, and hand you something finished at the end. Not a starting point. A done thing.

🗺️User Research Plan
Walk into every study knowing exactly what you're trying to find out, how you're going to find it, and what success looks like. No more "wait, what's the actual research question here?" at 11pm before your first session.
🧪Usability Testing Guide
Sit down to facilitate any usability session fully prepared: tasks written, prompts ready, facilitation notes in hand. The kind of prep that used to take half a day, done in minutes.
💬Generative Research Guide
Run discovery interviews that actually surface what's true, not just what people think you want to hear. (Spoiler: "what features would you like?" is not a research question. This agent knows that.)
💡Concept Testing Guide
Get brutally honest feedback on your ideas before your team spends three sprints building the wrong thing. Real reactions. Real insights. No polite nodding.
🎯Recruitment & Screener
Stop talking to the wrong people. A screener that filters for your exact user, so your research reflects reality, not just whoever was willing to hop on a call.
📊UXR Survey Builder
Build surveys that produce data worth showing to a stakeholder. No leading questions. No double-barrelled items. No accidentally "proving" whatever you already believed going in.
🔍Insight Builder
Turn a mountain of notes into clear, evidence-backed insights your team will actually act on. This is the part everyone skips or does badly. Not anymore.
⚙️Research Ops Planner
Plan out your research programme across a quarter or a product cycle. Right methods, right timing, right questions. Stops research from being reactive and one-off, and starts making it a proper function your team can rely on.
🗓️Research Roadmap Builder
Build a research roadmap that actually makes sense alongside your product roadmap. Know what you need to learn, when you need to learn it, and how it connects to what the team is building next. No more research that shows up too late to matter.
🎯Research to Goals Mapper
Takes your research questions and maps them directly to business objectives, team goals, or OKRs. Makes it impossible for stakeholders to ask "why are we doing this study?" And makes it a lot easier to get research prioritised and resourced.
📊Survey Analysis Agent
Paste in your survey results and get back something actually useful. Patterns, distributions, where responses cluster, what the numbers mean in plain English. Because collecting data is the easy part. Knowing what to do with it is where most people get stuck.
📝Interview Debrief Agent
Right after a session, while it's still fresh: capture key observations, notable quotes, and emerging themes in minutes. Stops "I'll write it up later" from becoming "I can't remember what they said." Makes synthesis so much easier when you're not reconstructing sessions from memory a week later.

+ 90 Expert AI Prompts Worth $149

The complete AI prompt library, included free with every subscription. Hand-crafted for researchers and research-adjacent humans. Synthesis, analysis, writing, facilitation, all of it. You'd normally pay $149 for this. It's just in the box.

Is this for me?

Glad you asked.
Probably yes.

Good research shouldn't only happen at companies big enough to afford a research team. And researchers shouldn't have to personally babysit every study just to make sure the data is usable. This is for both of those problems.

🔬

UX Researchers

You didn't get into research to write discussion guides all day. The OS handles the admin so you can focus on the work that actually matters: the insights, the strategy, the impact. Less scaffolding. More showing up as the expert you are.

📋

Product Managers

You've been voluntold to "do some research" and you need it to actually hold up. The agents make sure you ask the right questions, talk to the right people, and don't accidentally prove your own assumptions.

🎨

UX Designers

Test your designs before anyone builds them, without needing a researcher to run the study for you. The methodology is built in. You just have to show up.

🤝

Teams who need training

Good research practices shouldn't live in one person's head. The OS gives your whole team the guardrails to do research properly, so you're not retraining everyone from scratch every time someone new joins or a PM decides to run their own study. Research democratization, done right.

Let's put this in perspective

$29/month is nothing.
Here's what bad research actually costs.

😬
One misdirected sprint
A team of 5 spending 2 weeks building the wrong thing because research wasn't done properly? That's tens of thousands of dollars. Minimum.
📉
A product decision gone wrong
Shipped a feature nobody wanted? Missed a critical user need? That's what happens when research is skipped or done badly. It compounds.
Your time, every single project
Starting from scratch on the same documents, project after project. Hours you're not getting back. That's the quiet cost nobody talks about.

The AI Research OS is $29/month. It basically pays for itself the first time you use it. ✌️

Pricing

One plan. Everything in it.
No weird tiers.

One bad research study can cost your team weeks of misdirected work. One wrong product decision made without research can cost your company far more. The AI Research OS is $29/month. You do the math.

🔥
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⭐ Founding Member Price
AI Research OS: Full Access
$ 29 /mo
Normally $39/month. Founding price locked in forever
🔒 Founding members stay at $29/month for life. When we raise to $39, you don't budge.
  • All 12 AI research agentsUnlimited use: research plans, discussion guides, surveys, screeners, research ops, roadmaps, goal mapping, and more
  • 90 expert AI prompts includedThe full prompt library ($149 value), no extra charge, just in the box
  • Fully customised outputsNot generic templates, actual documents built around your specific project
  • Cancel anytimeNo contracts, no guilt trips, no hidden fees
Get founding member access →

💳 Secure checkout · Cancel anytime · No funny business

👩‍💻
Who made this

Hi, I'm Nikki. 👋
I'm a researcher who got sick of reinventing the wheel.

I've been doing user research and facilitation for years. Running sessions, training teams, watching people wrestle with the same stuff over and over: the blank discussion guide, the survey that accidentally proves nothing, the pile of sticky notes that never makes it into an actual decision.

So I built the thing I wished I'd had. Every agent, every prompt comes from real research experience. Not "I read a Medium article about UX once" experience. Actual in-the-field, run-the-sessions, train-the-teams experience.

I care a lot about research democratization: the idea that good research practices shouldn't be locked behind a job title or a big team budget. But I also know the risk: when everyone "does research" without the right guardrails, you get garbage data and decisions that feel evidence-based but aren't. The AI Research OS is my attempt to solve that. Give everyone the tools to do it properly, so the data that comes back is actually worth something.

I also run User Research Strategist, write a Substack that 14,500 people actually read, and occasionally say things on LinkedIn that 40,000 people seem to like. So I know a thing or two about what researchers actually need.

UX Researcher & Facilitator 14,500+ Substack readers 40,000+ LinkedIn followers Founder, User Research Strategist

The next time you sit down
to do research, this should be open.

Honestly? $29/month. That's it. If you do research even once a month, this pays for itself in the first hour. Founding members lock in that price forever, so the sooner you're in, the better.

Get founding member access →

$29/month · All 12 agents + 90 prompts · Cancel anytime · No weird stuff